The lineup

Weekly stories, insights, and reflections that connect baseball, business and life.

A Return Home
Joel Goldberg Joel Goldberg

A Return Home

Small Ball, like baseball itself, reminds us that every role matters

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Out of the Park: Fresh Start
Joel Goldberg Joel Goldberg

Out of the Park: Fresh Start

I don’t check the calendar to know when spring starts. I listen for it. I’m excited about what’s ahead. The continued growth of the Negro Leagues. My return trip to Surprise next month. Opening Day in Atlanta. As Buck O’Neil so often reminded us, this game has a way of showing up right on time, and it always does…inside and Out of the Park.

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Shawn Edwards: Honoring Black Cinema
Joel Goldberg Joel Goldberg

Shawn Edwards: Honoring Black Cinema

I’ve always believed that as a broadcaster for the Kansas City Royals my job is ultimately about telling stories. In one recent conversation on Rounding the Bases, I was joined by a guest who has seen representation evolve in real time. His name is Shawn Edwards, a nationally acclaimed film critic whose career took him from Kansas City to Hollywood and back again.

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Out of the Park: New Beginnings
Joel Goldberg Joel Goldberg

Out of the Park: New Beginnings

January is supposed to feel like a fresh start with new calendars, clean slates and big intentions all arriving at once. But for me, it’s not about bold declarations or overnight change, but the power of fundamentals done well. Whether it's baseball, business or building community, real new beginnings aren’t loud. They’re built one small, intentional step at a time…inside and Out of the Park.

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Staci Cross: Playing the Long Game
Joel Goldberg Joel Goldberg

Staci Cross: Playing the Long Game

In baseball, the tension point between comfort and calling usually comes late in the game. A hitter has to decide whether to stick with the safe swing they’ve worked on, or go after the pitch that could change everything. I recently sat down with Staci Cross, the founder and CEO of Enjoy Pure Food + Drink, who found her biggest breakthrough in a new beginning.

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Out of the Park: 2025 Year in Review
Joel Goldberg Joel Goldberg

Out of the Park: 2025 Year in Review

As the year comes to a close, I’ve spent the final month of it doing something I don’t always do well: Shutting it down. 

The time spent on creating space has given me time to reflect on 2025, and how I began the year with a single word: curiosity

I didn’t know exactly where it would lead, only that I wanted to ask better questions and continue learning.

As I look toward 2026, I’m still curious. Not about resolutions, but the habits and mindsets that will support them, inside and Out of the Park.

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Year in Review: Bob Kendrick
Joel Goldberg Joel Goldberg

Year in Review: Bob Kendrick

This year brought a number of highlights, but being appointed to the Board of the Negro Leagues Baseball Museum ranks among the top. In the spirit of reflection of 2025, it only felt right to shine another light on some of the many lessons I have learned from the Museum’s beloved president, Bob Kendrick. He is someone who inspires storytelling like few others can, by honoring history that has already been made.

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Out of the Park: Gratitude
Joel Goldberg Joel Goldberg

Out of the Park: Gratitude

It’s hard to believe it’s already Thanksgiving week. There’s so much I’m thankful for which is why this month’s newsletter is all about gratitude. I’m grateful to have spent 18 seasons with the Kansas City Royals broadcast team, doing work that I love. Fans stop to say hello and talk baseball in this truly special city, and it has given me a front row seat to priceless moments. Wishing you a season full of thanks and gratitude, inside and Out of the Park.

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Bob Burg: Give More. Earn More. Live More.
Joel Goldberg Joel Goldberg

Bob Burg: Give More. Earn More. Live More.

For years, my work in sports broadcasting has given me a front-row seat to the power of generosity and gratitude. What I’ve learned from nearly three decades in the business it that even though sports in stats, the real score is kept by the people you lift up.  On a recent episode of my podcast Rounding the Bases, I was joined by Bob Burg, whose name has become synonymous with generosity, trust and the idea that meaningful success begins with gratitude and service to others. 

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